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A Little Something White Bridal Couture

Interview with Ashley Krauss of A Little Something White

Many girls dream of the white dress they will eventually wear to walk down the aisle. But one girl dreamed of owning the shop that sold the dresses.

With the opening of A Little Something White in September 2012, Ashley Krauss has been achieving her dreams and making the bridal dreams of many other women come true as well. With a background in business from her years at a leading investment bank, Ashley has fashioned a unique bridal shop focused on the creating a complete experience for the bride. She and her team are passionate about finding “the dress” for each individual woman that makes her feel confident and beautiful. Not only does the bridal shop carry elegant couture gowns, but they also sell bridesmaid, flower girl, and first communion dresses.

Looking back on her whirlwind year since the boutique’s opening, Ashley took a few moments to answer our questions– spilling sources of inspiration, her favorite local designers, and even the style of her own wedding dress.

Describe A Little Something White in three words.
Exquisite, Positive, Inspiring

Who, what, where inspires you?
My family is my greatest source of inspiration. I am the mother of two adorable boys and wife to a hard-working, loving husband. Everything I do somehow revolves around my family. In starting A Little Something White, I aspired to do something I was incredibly passionate about. Starting a business, watching it become successful, and enjoying what I do on a daily basis means I am a better wife and mother. I want my boys to grow up seeing their mother as someone who has worked hard at something that she loves…and it is that goal that inspires me on a daily basis.

Additionally, I am so fortunate to be surrounded by a network of amazing women who also inspire me. As a working mother, I am constantly balancing my desire to be both an involved mother and wife and successful businesswoman. I am incredibly passionate about supporting other women-owned businesses and at the same time deriving inspiration from them.

What do you love about brides?
Brides are filled with so much excitement and energy. A woman really starts to see herself as a bride when she is with us trying on gowns. I never get tired of witnessing this beautiful and emotional transformation. This is one of the reasons we are so devoted to making sure all of our brides have a special experience when trying on wedding gowns. It is important to us to be a positive and happy part of her wedding memories.

What is the least enjoyable part about working with brides?
The least enjoyable part is when a bride is overly critical of herself. It is upsetting when one of our lovely brides looks in the mirror and sees anything less than a beautiful woman standing in front of her.. We recognize that a wedding is an emotionally-charged, high stress event, and since we were all brides recently, we can easily be sympathetic to what a bride is going through. More often than not, the underlying problem is the stress of juggling wedding planning with work and other priorities.

Who are your 3 favorite bridal designers, and why?
It is so difficult to pick just three among the designers we carry, as we absolutely adore them all! Since you are forcing me to, I would choose the following three:

Anna Maier – An Anna Maier gown is gorgeous and luxurious. Our brides who wear Anna Maier often say their gown was so comfortable that they didn’t want to take it off at the end of the day. An Anna Maier gown is, simply put, exquisite. On top of that, Anna Maier makes each gown individually to the body measurements of the bride (at no additional cost!), meaning each bride’s gown is custom-made.. Anna Maier is designed by Greenwich resident Charles Bunstine.

Coren Moore – A Coren Moore bridal gown is classic and chic. We love Coren’s collection for its beauty and versatility. Someone who comes to us wanting something simple and classic will most likely love one of Coren’s gowns in the silk shantung, whereas a bride wanting something more formal may love a gown in her Alencon lace. Coren also offers an amazing selection of bridesmaids and flower girl dresses, making her a name that is hard to miss when shopping at A Little Something White. I would be remiss if I didn’t also mention the woman behind the collection. Coren, a Darien resident and mom of three beautiful girls, is a sweet, hard-working, and incredibly talented woman. We are so honored to carry her collection!

Sareh Nouri – I love the Sareh Nouri collection of romantic, feminine, and timeless gowns for its diversity. Using only the most luxurious imported French laces and Italian silks combined with a handmade production so light, traditional and elegant, Sareh produces a collection of gowns that appeals to brides with varying tastes and styles. With an eye for detail, incredibly high quality fabrics, and impeccable taste, Sareh designs a couture collection that is the definition of luxury. Sareh herself is an inspiration and our brides love working one-on-one with her. Since the launch of her collection just two years ago, she has dressed numerous celebrities in her gowns and sashes and her collection is shown in some of the world’s finest boutiques.

Do you have a favorite "famous" wedding dress, either from a movie or a celebrity wedding?
I don’t think I can just pick one favorite! So many celebrities’ gowns are over the top (think Carrie Bradshaw in Sex and the City), and while I love them for their uniqueness, they aren’t styles I would pick for myself. Here are two of my all-time favorites, which are more in line with my personal style:
Jackie Kennedy: I thought she looked simply stunning on her wedding day. I love that the silhouette (a ball gown) and neckline (off the shoulder) were modest. However, I would have expected the pattern on the gown to be non-existent or something really understated, and I love that she chose something that made a bit of a statement.  
Kate Middleton: It feels slightly predictable to name Kate Middleton as one of my favorites, but I thought she was breathtakingly beautiful on her wedding day. I woke up early and sat glued to the television to watch her make her first bridal appearance. I’ll never forget it. She was radiant. The right bridal gown brings out the very best in a bride, and that was Kate Middleton on her wedding day.

What was your wedding dress like?
 I wore an Alvina Valenta drop-waist ballgown for my wedding. The bodice was made of Alencon lace and the skirt was silk-faced duchess satin. It had a very pronounced v-neckline and spaghetti straps. At the waist was a satin ribbon that tied in the back. The color was oyster, which is a very light ivory.
I absolutely loved my wedding dress and wouldn’t change a thing about it! It was a little bit youthful, but sophisticated at the same time. I was so sad to take the gown off at the end of the night. I hope all of the brides I work with feel the same way about their wedding gowns!

Would you ever wear white to someone else's wedding?
 Personally, I would not, even if the bride herself told me it was okay. I’d worry that the guests at the wedding would notice and focus on the fact that I was wearing white. And that would distract them from focusing on the bride and groom, who should be the focal point of the day. There are so many other colors available to me as the guest, why run the risk of taking the spotlight away from the bride?

A Little Something White Bridal Couture
1292 Boston Post Road, 2nd Floor
Darien, (203) 309-5110

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