Fashion Week: Mara Hoffman
Photographs: Randy Brooke
Mara Hoffman always has us ready for warmer weather, and her latest collection continues to prove she's the master of easy, breezy resort wear. Never afraid of color or pattern, she incorporated sheer elements with bold patterns, that were both woven and printed. Her inspiration seems to be a little bit of Hawaii, mixed with her ever present love of tribal print and patterns. Her light-as-air clothing and island flavor, make her clothes perfect for every tropical escape.
From the designer:
This season, the inspiration was the word “Aloha” – from the origin of peace in it’s meaning, to the spirit of the Hawaiian islands that it represents. The collection portrays the vibrant colors and spirit of island culture, from surfing to boating to resort and beach lounging. This is reflected in the overall look of the collection, from swimsuits worn on the runway, to Bermuda surf shorts, to the closing look- a long appliqued skirt worn with a cropped bustier top; Hoffman’s chic interpretation of a hula skirt look. As she explains, “Each season, my goal is to take the audience on a journey and express the transcendent feeling of love & positivity. This is what we wish to be known for and want to capture in our shows; always celebrating beauty and having a little fun with it.”
As is her signature, the collection featured an array of colorful original prints, including the Aloha (a vibrant, geometric abstract print in Stone & Sky), Medicine Wheel (inspired by different herbs and flowers of healing remedies and living off the earth) in White & Navy, Desert (a colorful interpretation of the quilting print) in Black & Ivory, Palms, Shields in Mint & Coral, Patchwork (Blue & White), and Stripe as well as solid colors including Red, Sherbert, Magenta, Vanilla, Kelly Green, Navy & Black. Hoffman also created fun novelty pieces for this collection such a beaded Aloha top and beaded Safari shirt, complete with palm tree, pineapple and a toucan.
To balance out the vibrant prints, Hoffman created a selection of earthier pieces with the “Corded” grouping, which opened the show, including a cropped bustier and a tank maxi dress with metallic accents. This continued with a subtle Applique grouping, inspired by original Hawaiian quilting, shown in beautiful neutrals and navy & mint combinations. Another new addition, the color-blocking group continues the evolution of the brand beyond its unique prints, including silk chiffon red & fuschia floaty dresses, as well as trousers and shirts. Dresses often feature peek-a-boo cut outs at the waist, showing a hint of skin, and the bright printed blazers are sure to be a sought after item in retail stores come Spring.