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Southport’s Stylish New Neighbor

J. McLaughlin opens its doors on Pequot Avenue

Eric Raisina worn by Chanel Iman, Lars Andersson SS 2013


Preppy with a twist, classic with an edge, sophisticated yet youthful, elegant yet whimsical are terms to describe this company’s style. The brand was born 35 years ago, when young brothers, Kevin and Jay McLaughlin, sought to create their own take on “classic American sportswear in elegantly comfortable surroundings.” They opened their first store on Manhattan’s tony Upper East Side and in recent years the company has grown exponentially to see over 60 stores in 21 states, including Fairfield County’s Southport.  

To walk inside the store is like walking into a candy store where you become instantly surrounded by bold patterns with bursts of happy colors. The Classic styles are reminiscent of those worn by icons such as Grace Kelley, Jackie Kennedy and Audrey Hepburn, and yet still modern and fresh. The brand appeals to every generation and it is not at all uncommon to see a mother and daughter walking around together in their “JMac” dresses. The Southport location is perhaps doubly lucky as it also boasts a men’s store for the colorful men in your life. (A hint to those looking for Father’s Day ideas!)

J McLaughlin

Left: Wicker Bag, Right: Sleeveless Pearl Top, Cosmo Pant

For many years J. McLaughlin was a fixture on Westport’s Main Street and many people felt a sense of loss when the store closed her doors. They tried another Westport location briefly, before opening their doors again on Pequot Avenue. “We are so happy to be a part of the Southport community,” says Gail Ward, the store’s manager. “The people here have been so warm and supportive and have made us feel very welcome here.” As a resident of Southport and a longtime fan of the J. McLaughlin brand I am absolutely thrilled to have them in my back yard. They are a perfect happy and colorful addition to our little town. I invite you all to visit our downtown, to stop by both the men’s and the women’s store and then why not stop off at one of the wonderful restaurants around the corner and grab a bite to eat!

As April showers bring forth May flowers outdoors, come see what’s blooming indoors!

J. McLaughlin

342 Pequot Ave., Southport, 203-955-1555

45 East Putnam Ave., Greenwich, 203-862-9777

116 Elm Street, New Canaan, 203-801-0061

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