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Only in Fairfield County

A Fashionista’s Guide to Shopping Local

Eric Raisina worn by Chanel Iman, Lars Andersson SS 2013

Photo of Wish List by Debra Somerville

Spring shopping is so much fun – trying on cute sundresses and bright tops can’t help but get you out of the winter doldrums and ready for longer, warmer days. It’s a lot more rewarding to shop when you feel like you’re also doing your civic duty to support local businesses. Lucky for us, Fairfield County has some fabulous locally-owned boutiques that are chock full of great new looks for spring.

We spoke with a few of our favorite shops to get the inside scoop on hot trends for spring and what makes Fairfield County women so fashionable.

Wish List

This popular shop for the tween and teen set has been in Fairfield County for 15 years, with their first store in Westport, followed by Greenwich and Darien locations. The owners, Carla Stobel and Suzanne Zarrilli, are Wesport natives and know that local ladies are all about classic elegance. What’s hot for spring 2013? Peplum dresses and tops are a must for the season.

Helen Ainson

The go-to boutique for mother of the bride and evening and cocktail wear, Helen Ainson is a must-stop when shopping for the perfect gown for a fundraiser or spring wedding. In business in Darien for over 35 years, Rowayton resident Erica Jensen can distinguish a hot trend from a passing fad. For spring cocktail and formal wear, the Helen Ainson team says that it’s all about color – think yellow, lime and coral – and day dresses that you can wear into night.

Photo of Helen Ainson by Erica Jensen


This popular boutique in Wilton is a favorite destination to find that perfect pair of blue jeans. The shop is also stocked with preppy looks that us Fairfield County ladies gravitate to but with some more edgy styles that owner, Erica Malhorta likes to encourage her clients to try. For spring BChic is looking at flowy tops, bold black and white patterns and emerald green and turquoise as the chicest new trends for the season.

Photo of Erica Malhorta in BChic by Moments by Andrea Photography


This charming shop in Old Greenwich may be small but it has an expertly curated selection of fashionable pieces for women from their 20s to 60s (so it makes for a great mother-daughter shopping experience). Ridgefield native, Yana Mayerman has owned Pastiche for the past 16 years and Old Greenwich locals cherish her shop as their best kept shopping secret. Looking for a cute, flirty sundress to usher in spring? This is your place.

Photo of Pastiche mannequin by Nina Castellano

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