Style on Demand
Westfield Style Lounge provides shoppers the opportunity to engage in free, one-on-one fashion consultations with Style for Hire stylists
Westfield Style, the award winning national Westfield Fashion program that helps consumers learn how to wear the hottest looks and where to shop them at Westfield retailers, launches personal styling services on demand at select Westfield centers this month, including Westfield Trumbull in Trumbull, Connecticut. The focal point of the new offering is the Westfield Style Lounge, a dedicated space in the mall where professional stylists will provide free personalized style consultations for shoppers. Additionally, shoppers can get advice on demand right from their mobile phone via the new Ask A Stylist service. Shoppers simply e-mail a photo of their look to the on-call stylist for an instant response.
Serving as a true professional styling service, the Westfield Style Lounge and Ask A Stylist is staffed by experts from Style for Hire—a network of personal stylists trained by co-founder and Stylist-in-Chief Stacy London, the acclaimed host of TLC’s What Not To Wear, frequent contributor on NBC’s Today Show and Creative Director for Westfield Style. The Westfield Style Lounge provides an intimate environment within the center, located just outside of J. Crew and Banana Republic, where fashion secrets and customized style recommendations are available to all shoppers who simply walk-up to the Style Lounge, make appointments in advance on the Westfield Mobile App (for iPad, Android, or Blackberry), or via www.westfield.com/trumbull.
During the Westfield Style Lounge visit, a Style for Hire stylist helps each shopper assess her own individual wardrobe desires and style objectives—all customized to her own body type, personal taste, and budget. “The goal is to help the Westfield shopper overcome fashion fears, become a trendsetting fashionista in her own right, and most important—love the way she looks,” said Lee Sterling, Vice President of Marketing – Fashion Platform for Westfield. “At the same time, the Westfield Style Lounge experience is an educational opportunity, offering women a “fashion road map” that helps her more effectively navigate the mall and find the shops, trends, and product lines that make the most sense for her.”
The Westfield Style Lounge amenity is now operating at Westfield Trumbull. Operating hours are Wednesdays, Thursdays and Fridays from 10am to 2pm, and Saturday from 10am – 6pm. The Ask A Stylist service is also now available during all mall hours.