Guess Goes Local

Westport's chic boutiques serve as the perfect backdrop for Guess Watches' Valentine’s Day-themed videos



Ralph Lauren wows with its glamorous window display

©claire222/©istockphoto.com

The new ‘Look of Love’ video series—produced by Sonia Baghdady (Emmy-award winning television news anchor, reporter and creator of lifestyle & fashion blog Style Confessions) and filmed/edited by Max Lipka (owner of Sparrow Visuals)—will portray the story of four girls creating their own Pinterest-inspired Valentine’s Day projects. From baking sweetheart cookies, to creating the perfect flower arrangement, each girl completes her own interpretation of the holiday in a fun and whimsical way that encourages sharing.

Parallel to The Look of Love videos, GUESS Watches will also launch its Pinterest presence. This will incorporate images of their Valentine’s Day assortment as well as outtakes from the videos that will link back to a custom LookBook on GUESSWatches.com. Users are able to participate throughout the promotion by pinning original content or repinning the brand’s on Pinterest using the hashtag #pinlovewithGUESSWatches.

In late 2012, GUESS Watches successfully launched their first ever YouTube series—‘Second Look’ — a what to wear and how to wear it collection of short webisodes combining the savvy styling skills of two bloggers with GUESS Watch product. Due to the incredible response from the videos, the brand is expanding its repertoire of content with an added social‘ sPin.’

Guess Look of Love

“We were extremely pleased with the engagement we received from the ‘Second Look’ campaign. We were able to bring to life how our watches captivate a new audience as well as provide fresh and entertaining content to our millions of Facebook fans. The new Look of Love series builds on that success and really couples the fun and flirty essence of the brand with authentic social discovery through a variety of platforms,” says Tarra Del Chiaro, Digital Strategist at GUESS Watches. “We are focusing on creating relatable content to engage our consumer as well as inspire them to fall in love with a GUESS Watch.”

To see how these four girls fall ‘Pin’ love with GUESS Watches, visit the GUESSWatchesTV YouTube Channel on February 5th when the series officially launches with a must-see trailer. New videos will be launched throughout the next two weeks until February 14th when the series concludes with a culmination of all the stories in a special “L-O-V-E” themed finale.

Look Familiar?

In Bloom and Dress Up featured below were shot right here in Westport!

Look of Love: Dress Up

It's dress up time! From playful pumps to pops of pink, see how Jessica puts together the perfect Valentine's Date Night look inspired by GUESS Watches and her friends on Pinterest.
Show us your Pinspiration! Share, tag and pin what you love about Valentine's Day with the hashtag #pinlovewithguesswatches

Shot and Edited by: Max Lipka, Sparrow Visuals
Produced by: Sonia Baghdady, Style Confessions
Makeup: DD Nickel, DD Nickel Makeup Studio
Hair: Fringe 125
Location: Dovecote and Mixology
Wardrobe: Mixology

Look of Love: In Bloom

Love is in bloom! Watch how Liane creates a fabulous coral floral kissing ball while wearing a romantic rose gold style. Be Pinspired! Share, tag and pin what you love about Valentine's Day with the hashtag #pinlovewithguesswatches

Shot and Edited by: Max Lipka, Sparrow Visuals
Produced by: Sonia Baghdady, Style Confessions
Makeup: DD Nickel, DD Nickel Makeup Studio
Hair: Fringe 125
Location: Dovecote
Wardrobe: Mixology
Flower Arrangement: Madison Flower Shop

See the full series of Guess Watches' Look of Love videos »


Sonia BaghdadySonia Baghdady is an Emmy-award winning television news anchor and reporter, who first noticed her passion for style as a contributor on the syndicated lifestyle program, Life and Style. While a news anchor, she became host of the local ABC lifestyle program, Connecticut Style. Today, she still delivers the news each evening on Connecticut’s ABC station, and was recently named a style blogger for the Guess style site, GuessAccess.com. In 2010, Sonia launched Style Confessions, a website offering women throughout the nation, money-saving secrets on fashion, fitness, home decor, beauty and much more, from stylish bargainistas. Sonia’s work has been featured in Modern Bride, on the truTV network and National Geographic.

Photo Credit: Steve DePino

 

 

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