Windows to the Past
In honor of the 2012 Academy Awards®, Tiffany & Co. devotes the windows at flagship stores to Hollywood glamour from the 1930s through the 1970s. Stylist, designer and fashion icon, Rachel Zoe, whose client roster includes Anne Hathaway, Kate Hudson, Cameron Diaz, Eva Mendes and Jennifer Garner, has collaborated with Tiffany on creating a window display highlighting each decade, featuring Tiffany jewels that brilliantly capture the spirit of the time.
Ms. Zoe’s windows are unveiled at Tiffany & Co. flagship stores in New York City, Beverly Hills, Hong Kong, Tokyo, Singapore and London.
“To see my interpretation of glamour and luxury unveiled in Tiffany’s windows is an amazing experience,” Ms. Zoe said. “Tiffany is one of the most iconic American brands, and I am honored by this wonderful opportunity.”
“Rachel Zoe has brought a new level of fashion and style to the red carpet, and she has brought her creative vision to our collaboration,” said Richard Moore, Tiffany’s vice president of visual merchandising. “She joins a select group of designers and artists including Andy Warhol, who have created displays for Tiffany’s windows.”
Ms. Zoe designed five windows, each showcasing a particular decade and its unique take on glamour and allure.
The 1930s established the standard for classic elegance, epitomized by movie stars in sleek satin gowns, marabou boas and feather fans. Ms. Zoe places a peacock’s feather, a symbol of this opulent era, amid a sea of black glass beads. A lacelike wall covering frames the feather’s hypnotic beauty and Tiffany’s diamond and platinum jewels inspired by the Art Deco period.
The 1940s saw a return to high fashion. Designers expressed themselves through luxurious fabrics and dramatic new silhouettes. A boudoir setting captures the mood with outsize flowers on a period vanity, and a wall covering of exuberant blossoms. A silk-covered settee is arrayed with a gown of layered tulle and sparkling Tiffany diamonds that await the start of a romantic evening.
The 1950s ushered in the era of the red carpet and its legion of paparazzi angling for images of the rich and famous. These intrepid lensmen are represented by vintage cameras suspended over the legendary carpet and focused on dazzling Tiffany jewels that are ready for their close-up.
The 1960s inspires a view of Hollywood at home. A sweeping white staircase guarantees a grand entrance. This architectural masterpiece curves around an openwork metal column and ends with a magnificent jewel: Jean Schlumberger’s Fleur de Mer brooch, on view for the first time since the jeweler acquired it from the estate of Elizabeth Taylor. Sparkling in Tiffany’s Fifth Avenue window, this exquisite creation of diamonds and sapphires was a gift from Richard Burton to Elizabeth Taylor in 1965. The brooch appears in photographs of Ms. Taylor at the premiere of The Spy Who Came in From the Cold, in which Burton starred.
The 1970s is characterized by fashion that effortlessly draped the body, with a mix of influences illustrated by orchids and bamboo, along with graphic patterns of black and gold. Tiffany jewelry shines in this eclectic tableau, with elegantly contoured designs of 18 karat gold embellished with diamonds and gemstones.